Article:
Innovations unfold the next chapters of progress and evolution. Among the many innovations so far, Tech Now reported that one of the most fascinating applications of AI is personalized help in choosing fragrances.
The smelling machine ‘AirParfum’ can diffuse more than 70 different fragrances or combine them to create more than 3000 unique fragrances. All that users have to do is choose the options through a machine with a super user-friendly interface powered by AI, smell it without even spraying, and get the best recommendations. The users also get to experience the fragrance testing through virtual reality. Well, that seems like a highly personalized consumer experience on offer.
When a brand’s value depends on its ability to create unique consumer experiences, the stakes are pretty high.